Press Kit

Inverza press & media resources

Everything journalists, bloggers, reviewers, and content creators need to write about Inverza. Facts, screenshots, logos, and contact, all in one place.

At a glance

Product
Inverza
Category
Photography · Weather
Platform
iOS (iPhone)
Price
Free 14-day trial, then $4.99/year
App Store
Developer
Marcel Strelow (Germany)
Release
2026
Languages
English, German, French, Spanish, Italian

About Inverza

Inverza is a landscape photography weather app for iOS. It auto-selects the best regional weather model for each location and layers real-time airport observations, marine sea-surface temperatures, aerosol data, and terrain analysis on top to predict sixteen photo-worthy conditions, from colorful dawn and ground fog to aurora borealis, cloud inversions, and lenticular clouds over mountain ridges.

Where generic weather apps answer "is it going to rain?", Inverza answers "will the light be worth getting up at 4 a.m.?" Each condition has a confidence score, a predicted time window, and an explanation photographers can trust. The app is designed by a landscape photographer for landscape photographers.

Version 1.5 extended the forecasts into composition planning: an ARKit-powered AR Sky view draws sun, moon, and Milky Way paths onto the live camera feed with a time scrubber and per-lens framing preview, a Horizon Paths chart shows the real terrain horizon of any saved spot with sun and moon arcs across it for remote planning, and a Raw Weather Data panel surfaces every underlying forecast value as interactive 7-day charts with custom alerts on the exact values a photographer cares about.

The name "Inverza" is rooted in the German word Wolkeninversion (cloud inversion), the condition where a sea of clouds fills valleys while mountain ridges rise above like islands. It is the signature condition of the Alps, where the app is developed.

Features

Pricing

14-day free trial, then $4.99 per year. One tier. No ads, no tracking, no data resale. Subscription is handled through the App Store and can be cancelled any time.

Screenshots

All screenshots are free to use with credit. Click to download the full-resolution file.

Logos & app icon

Use either the light or dark variant. Keep at least 8 px of padding around the glyph. Do not recolor, distort, or rotate.

Logo (dark backgrounds)
Inverza logo light Inverza
Download PNG
For use on dark backgrounds.
Logo (light backgrounds)
Inverza logo dark Inverza
Download PNG
For use on light backgrounds.
App icon (180×180)
Inverza app icon
Download PNG
iOS touch icon. 32×32 variant also available.
Social preview card Inverza social preview card - Weather Intelligence for Photographers
1200×630 JPG for Open Graph, Twitter, LinkedIn.
Download JPG
Founder portrait Marcel Strelow, founder and developer of Inverza Download JPG
Marcel Strelow, founder & developer. Free to use in coverage with credit.

Boilerplate

Copy-paste text for articles and listings.

Short (1 sentence):

Inverza is an iOS app that uses AI and multi-model weather data to predict sixteen photo-worthy conditions for landscape photographers.

Medium (3-4 sentences):

Inverza is a landscape photography weather app for iOS. It auto-selects the best regional weather model for each location and layers real-time airport observations, marine sea-surface temperatures, aerosol data, and NASA elevation data to predict sixteen photo-worthy conditions - from colorful dawn and cloud inversions to aurora borealis, Brocken spectres, and lenticular clouds over mountain ridges. An ARKit-powered AR Sky view draws sun, moon, and Milky Way paths onto the live camera feed so compositions can be locked before the event, and a Horizon Paths chart plans them remotely against the real terrain horizon of any spot. One tier: 14 days free, then $4.99 per year.

Quotable claims

Lines writers are welcome to lift, verbatim or adapted. Each claim comes with the fact that backs it.

Founder quote

"I started Inverza because I wanted exactly one thing: an alert that wakes me up when a fire sky is coming. Then I just kept building every feature I personally wished existed and couldn't find anywhere - the AR view to frame a shot before the sky delivers it, the horizon charts, the raw data graphs. It's the app I always wanted in my camera bag, and I'm the heaviest user of every feature in it."

Marcel Strelow, founder and developer. Free to use in coverage; happy to provide fresh quotes on request.

Story angles

Press contact

Marcel Strelow · Founder & Developer

Email: contact@inverza.app

We aim to reply to press inquiries within two business days. Review codes and embargoed information available on request.